• assist nonprofit organizations to implement and enhance charitable planned giving programs and spread the word about philanthropy
• educate professional advisors about planned giving and philanthropy
• promote philanthropy and planned giving to the general public

LEAVE A LEGACY® does not solicit gifts for any particular organization. It is a cooperative effort to increase charitable giving for all nonprofits.

LEAVE A LEGACY® accomplishes its mission by encouraging members of the general public to create a legacy through charitable giving. The LEAVE A LEGACY® message is delivered through a multi-year public awareness campaign, implemented by a collaborative effort of fundraisers, donor advisors, charities and funders.